ChurnJitsu

See the wait your startup chart is hiding

Your D7 Retention Went Up. Nothing Improved.

A change in who installs your app can look remarkably similar to a product breakthrough.

Lift retention without quietly costing revenue

Your App Opened. Your User Still Got Lost.

The few seconds between a tap and the screen you promised decide whether the return was worth paying for.

A Comeback Is Not Retention

One returning user can make a losing week look healthy. Here is how to tell a habit from a visit.

Why SaaS churn fixes fail on mobile