🥊 Quick Strike
Send fewer pushes and keep more users listening
Every extra push is another chance for a user to switch notifications off for good. If your app tracks something live, like a delivery, a score, an auction or a flight, you can keep users up to date in one place on their lock screen, with no buzz for every change.
THE HIT
Put anything in progress in a Live Activity. Users see the latest state at a glance, and you skip another notification. Live Activities can surface across iPhone, Apple Watch, Mac, and CarPlay. In iOS 27 they also stay visible in the Dynamic Island in both portrait and landscape.
Source: Apple Developer, Live Activities essentials
Never send a push and a Live Activity update for the same thing. Apple explicitly tells developers not to use push notifications alongside Live Activities for the same updates. Doubling up is notification fatigue you cause yourself.
Source: Apple Human Interface Guidelines, Live Activities
Use broadcast push for shared events. For games, flights, auctions or drops, you publish a single APNs update and everyone subscribed to that Live Activity channel gets it. Less infrastructure for you, a cleaner experience for them.
Source: Apple Developer, Setting up broadcast push notifications
DO THIS TODAY (15 minutes)
List the push notifications your app sent in the last 30 days, with the volume of each.
Circle every one that reports a change in something already underway (order status, ride arrival, score, bid).
Take the highest-volume one on that list and hand it to a Live Activity. Stop sending the push for that same update.
Watch your notification opt-out rate for two weeks and compare it to the month before.
Your lock screen is borrowed space. Spend it carefully.
Inman